The ultimate goal for Search Engine Optimization (SEO) is to improve your organic ranking on search engines, increase the amount of traffic your site receives and ultimately, convert more visitors into leads.
Organic search results matter because many users skip over the paid results that display at the top page of a Google search. The closer your site ranks to the top of the first page, the better chance it stands of generating more traffic to your site. TargetClick analyzes keywords that would be most valuable to your business not only in terms of what will generate the most traffic, but also which keywords have the most potential to convert this traffic into leads and ultimately, sales.
Different keywords are used at different phases of the buying process. For example, someone who searches for “used cars” is in the beginning phases of the buying process and is probably not ready to make a purchase in the immediate future. Someone who searches for a specific year/make/model/mileage of a used car would be much further in the buying cycle. They know specifically what they want and may be ready to make a purchase within the next 30 days. Based on these keywords, users can be directed to pages within your website optimized for each phase of this buying cycle. Users in the beginning cycle of the buying process would receive more information and options about the used cars your dealership offers. Users in the advanced stages of the buying process would be provided with contact information for your dealership. Both scenarios place you directly in front of an audience who is considering a sale that SEO will likely help you eventually achieve.
Providing your potential customers with the right information at the right time is an imperative part of SEO that has been proven to get results. Below are just a few examples of what TargetClick has achieved for clients:
215% Increase in Organic Traffic over 6 months
Going from $1,500 in online sales per month to nearly $40,000 in sales in December
Learn more about SEO services offered by TargetClick.
