When a user is generating a search for an automobile, paid search results will display at the very top of their search results. Creating customized ads based on keyword analysis will ensure that users see ads that are closely related to the subject of their search. Through Search Engine Marketing (SEM), you have the ability to present customers with exactly what vehicle they are looking for from your dealership website.
SEM is one of the best ways to generate quality, highly targeted traffic to your website. SEM is cost-effective and gives you the ability to get virtual real-time results and allows you to make real-time changes to your campaigns in order to get the best results.
With SEM, you have the ability to track and analyze vast amounts of data in order to constantly make improvements. Along with web analytics, TargetClick uses several other research and reporting tools to develop and optimize your SEM campaigns.
Learn more about our SEM services.
Recent TargetClick Results:
We began working with a new client in May of 2012, managing all SEM activities for five websites. Since then, we have consistently increased click through rates, conversion rates and lowered their cost per conversion. In this example, a conversion is measured as a user filling out a form on their website requesting information about a vehicle or scheduling an appointment.
Since May 2012, our client’s average SEM Click Through Rate has increased by 582%.
During the same time frame, SEM Conversion Rate has also increased by 83%.
Finally, our client has seen their SEM Cost Per Conversion decrease by 31%.