Imagine this: A customer visits your webpage while car shopping. They leave without buying or converting and continue on to a different website. When visiting this other site, they see an ad for your page. Wow, the customer thinks, I was just looking at that exact car from that same dealership. The customer then clicks the banner ad and returns to your website.
Sound too good to be true? It’s not. It’s called retargeting and it’s a fairly simple and effective process provided by TargetClick. Retargeting is designed to keep your brand or offer before the eyes of customers on all sites they visit as they surf the web. These users have already shown interest in your product; the retargeting process is a way to convert them into customers.
There are a variety of retargeting banner ads that can be used to stay connected to your audience. Banner ads that are displayed on other websites can be relatively broad by simply featuring the name of your dealership in order to build trust and brand awareness among users. Ads can also be very narrow in scope and promote special offers for a specific make/model that a user has viewed recently. Either way, retargeting ads have been proven to outperform regular display ads with higher click-through rates and overall conversion rates.
Learn more about retargeting solutions by TargetClick.