The Problem
Many online businesses are not taking advantage of all the Internet has to offer and are missing out on thousands of visitors and potential leads each day. In the past, websites have served as a type of online brochure for businesses, doing little more than sharing information. Today, however, a business’s online presence should be a powerful part of its sales and marketing strategy. Inactive, static websites that do not create a helpful user experience are detrimental to a business and lead to frustrated visitors who return to the search engine results page rather than completing the desired action. Businesses that do not invest in a functional, attractive and helpful website backed with a strong SEM strategy are doing themselves a disservice.
The Solution
TargetClick Marketing uses a holistic online marketing approach to solve each of the above problems simultaneously. We design and develop SEO-ready websites using appropriate page data including search-friendly URLs, title tags and headers. This lays the foundation for an ongoing search engine marketing strategy including organic and paid search (search engine optimization and Pay Per Click). Additionally, a newly designed website provides the opportunity for new content on the site and across other social platforms, drawing attention and traffic from across the web. Providing clients with a start-to-finish campaign and implementation is a key component to TargetClick’s success
Additionally, TargetClick is able to provide examples of increased overall traffic as well as increased search traffic after a website redesign or SEM campaign. One client saw 57% web traffic increase with 12% attributed directly to organic searches as a result of TargetClick Marketing’s SEO strategy. Results like these demonstrate why a comprehensive approach through TargetClick Marketing is an effective and reliable solution to clients’ web presence problems.
Whether your company is local or international, our Iowa Internet marketing team can develop and implement an online marketing campaign to best fit your needs. The goal is always to help drive the most targeted, quality traffic to your website and help convert that traffic into paying customers using a simple 4 step approach:
- Attract Visitors
- Convert those Visitors into Customers
- Retain & Grow those Customers
- Measure & Optimize
