If someone were standing outside of your dealership broadcasting their views about your business with a megaphone, you would address that person, wouldn’t you? The internet is exactly like a megaphone… except that it’s a thousand times louder. It reaches a much larger audience and, unlike verbal customer feedback which fades with time, remains visible for anyone to read at any point in time. A large component of reputation management is taking control of what is being said about you online by addressing this massive megaphone that is the world wide web.
At TargetClick, we aim to improve your digital reputation by monitoring what is being said about you online and offering you the opportunity to respond to it. Part of the service we provide is to crawl the internet for any mention of your business’s name including everything from mentions on Twitter to reviews on Google+. It is important to claim these listings and optimize them for keywords specific to your product or service because “93% of car shoppers use online media when researching products or services in their local area.” When customers write a bad review about your business, it is crucial that other viewers see that you have responded to it and rectified the problem. People understand that mistakes happen, but they should see that your dealership cares about customer satisfaction and will immediately resolve any issues.
Learn more about Reputation Management offered by TargetClick.