If a customer executes a Google search for a specific make and model of a vehicle, they have probably already made up their mind about what they want. This means that they are toward the bottom of the sales funnel and are more than likely ready to make a purchase in the near future. Why not make their search process easier by saving them time and cutting down the clutter?
Based on the specific information the user conducted during their search, we know that they are interested in this particular vehicle. Conversion pages eliminate the need to sift through search results filled with information about their vehicle of choice. Instead, they offer dealer-specific content about one make/model and present a clear call to action or incentive for customers to purchase the car they want from your dealership. Conversion pages are created within your existing website to give users exactly what they are looking for while decreasing the amount of clicks it takes to get there.
Along with the call to action and incentive to purchase, your dealership contact information is listed prominently on the page. We want to make it as easy as possible for users to visit your brick-and-mortar location. Your sales team knows your customers better than anyone but conversion pages serve as an essential means of getting them inside of your dealership doors in order to make the sale.
Learn more about our custom tailored Conversion Pages