TargetClick Marketing was formed on June 1, 2011 by Doug Drees, Greg Jass, and Therese Kuster (pictured above) after a merger between two Internet marketing firms with complementary services. The companies came together after realizing the capacity to offer clients more and better services as one entity. One year later on June 1, 2012, TargetClick Marketing was acquired by a fellow Cedar Falls advertising firm and became TargetClick Powered by Mudd Advertising. We presently provide comprehensive digital and traditional marketing solutions to Mudd’s automotive and academic clients.
Meet Our Team
“Along with developing new business opportunities for TargetClick, I oversee all of our paid search campaigns and website analytics. I am passionate about helping clients grow through all the different online marketing services we offer. When I’m not spending time with my beautiful wife Maria, my daughter Julia and shi-tzu Wrigley, I enjoy playing golf, watching Hawkeye football and basketball and spending time outdoors hunting and fishing. Our main focus for SEM campaigns is on Conversion, which is why I love this quote by Jeff Eisenberg, ‘It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.’”
“SEO is my game. I love looking at client’s websites to find new opportunities, and then building a strategy to help them capture those opportunities. I graduated from the University of Northern Iowa’s College of Business Administration, and am proud to be a panther. When I’m not rocking out at TargetClick, I like to spend time with my lovely girlfriend Gwendolyn and my family and friends. While I am not very good at golf, one of my favorite things to do is hit the links with a bunch of my buddies. We tend to always have a great time, no matter the conditions. When people ask me how we took TargetClick to the next level, I like always think of this quote by John D. Rockefeller, ‘I do not think that there is any other quality so essential to success of any kind as the quality of perseverance. It overcomes almost everything, even nature.’ I truly believe perseverance separates the good from the great.”
“I lead the Reputation Management division at TargetClick, as well as the Social Media and Content Marketing efforts. I enjoy working with clients to show them how their digital presence can make a significant difference in their bottom line. I graduated from the University of Northern Iowa and I thank the R.J. McElroy Student Business Incubator for the many opportunities it presented during my time there. When I’m out of the office, I enjoy spending time with friends and family, vacationing at the lake and visiting the dog park with my best four-legged friends, Max the Beagle and Buck the Lab. When people doubt the value of online marketing, I think about this quote from Henry Ford: ‘If you need a machine and don’t buy it, then you will ultimately find that you have paid for it and don’t have it.’ The amount of money you lose by not embracing these services would be more than enough to pay for them in the first place.”
“Prior to joining the TargetClick team, I spent the last nine years in account management and business development roles at Mudd Advertising. My focus is to ensure our TargetClick team delivers big results to our clients, while also securing new business opportunities. I am passionate about our culture, team, and smashing our goals. In addition to spending time with my wonderful wife Beth, I enjoy hanging out with family and friends, watching the Iowa Hawkeyes, and hitting the links. I model my work ethic after the US Navy SEALs saying ‘the only easy day was yesterday.’ Tomorrow brings new challenges and opportunities. If we’re not coming up with fresh, new, innovative ideas – that work….we’re worthless.”
I execute TargetClick’s Search Engine Marketing (SEM) initiative. Through keyword research, ad copy testing, and website analytics tracking, I develop/manage paid search campaigns that reinforce our clients’ online marketing efforts, as well as the overriding business objectives. I studied at the University of Northern Iowa, where I not only earned my B.A. in Marketing (Advertising emphasis), but, more importantly, where I unearthed my appreciation for marketing creativity. When I am not analyzing keywords, creating click-friendly ads, and measuring campaign performance (i.e. success), I am out stacking miles on the trails, throwing some weight around in the gym, or spending time with my goddess of a girlfriend. I usually don’t get too excited about quotes, butI do find inspiration from the following phrase, once said by Theodore Roosevelt: “With self-discipline most anything is possible.”
I work with search engine optimization, and I enjoy the learning more everyday about the latest in cutting edge digital marketing. I graduated from the University of Northern Iowa, and I’m proud to be a Panther! When I’m not in the office, I can be found picking antiques and spending time with my family and my husband Max. “Thousands of candles can be lit from a single candle and the life of the candle will not be shortened. Happiness never decreases from being shared.” – Buddha
What We Offer
As a dedicated automotive digital marketing firm, we will work with you to build an online marketing strategy that is custom tailored to your business and target market. We will integrate our services across all aspects of your online presence. You receive the benefit of an in-depth review and analysis of your existing websites and practices, concrete recommendations for improvements and a strategic proposal and implementation plan to help meet your goals. Just as your customers may require constant service, we are committed to fulfilling and updating your internet marketing strategy so that you will continue to see better results over time.