Vine Your Way to Social Media Marketing Success
Vine. The latest social media craze was launched by Twitter on January 25th and has spread like wild fire over the past few months. Vine is a mobile app in which the user can create video posts up to six seconds long. The capability to stop and start the video while recording gives the posts [...]
A TargetClicks Intern’s Take: Culture Makes a Difference
I’ve been an intern at TargetClick for a little over a week now. From day one, the thing that strikes me most about this place is the passion the team has for what they are doing. As an almost-college-graduate, I’m aware that company culture is an extremely important part of the working environment. It’s [...]
Battlefield Google: The Great War of SEO vs. SEM
I recently read the article “The War on Free Clicks” published by WordStream, which after reading invoked feelings of panic and fear that my chosen specialty in SEO would soon be obsolete, and that everything I believed to be true about search engine marketing was incorrect. Before you begin panicking just as I did, you [...]
TargetClick Partakes in Digital Dealer Conference
The Digital Dealer Conference and Exposition is where the automotive industry comes together to share ideas in digital marketing. The 14thDigital Dealer took place May 7-9 in Orlando, FL and I was fortunate enough to attend with Zac Keeney, Rob Mudd and Michael Mudd. Take a look at the pictures below of a little insight [...]
Rich Snippets: Say Whaaa?
I started as an intern here six months ago knowing only the basic principles of SEO. This is why when Greg, our Director of SEO, first mentioned the word rich snippets to me, all I could think was “Uh, say whaaa?” It sounded cool, but what the heck it actually meant, I had absolutely no [...]
Master Your Negative Keyword List
I was sitting there trying to juggle work and the live streaming coverage of The Masters online, as I do every year on Thursday and Friday of the Masters. Suddenly, I thought to myself, “I wonder how many searches for “the masters” are done this time of year. I went to Google Trends to find [...]
The Art of Digital Marketing
I taught myself HTML when I was in fourth grade. I had a 56k dial-up modem, a bulky Compaq desktop PC and a stark determination to have the best damn Angelfire site in my circle of friends. For those who may not know, the personal websites of adolescents were all the rage at the dawn [...]
SEM Metrics 101: Know Your Clicks
Raise your hand if the following anecdote hits a little too close to home: The end of the month has arrived, and you find yourself wondering how your SEM Campaign has performed over the past 30 days. You frantically scroll through the mess of emails that have taken residence within your prime inbox Real Estate; [...]
How to Find Cart Abandonments in Google Analytics
Log into Google Analytics and select your desired account. Go to Conversions > Goals > Overview From the “Goal Option” drop down menu, select the goal that represents a completed transaction (in this case, “Goal 1”) Look for ‘Goal X Abandonment Rate” To calculate the actual number of Abandoned Goals take your ‘Goal X Completions’ [...]
SEO Benefits of Blogging
Search engine optimization nowadays has changed drastically since the Penguin and Panda updates; it has become imperative for genuine content and natural links to be the usual for your website, and this can prove to be very difficult. So, how can you consistently provide that genuine content and gain natural links? By providing fresh, linkable, [...]
