TargetClick Partakes in Digital Dealer Conference
The Digital Dealer Conference and Exposition is where the automotive industry comes together to share ideas in digital marketing. The 14thDigital Dealer took place May 7-9 in Orlando, FL and I was fortunate enough to attend with Zac Keeney, Rob Mudd and Michael Mudd. Take a look at the pictures below of a little insight [...]
Google and the Brady Bunch
Google and the Brady Bunch: Sha Na Na Na Na Na Na Na Na, It’s Time to Change Before we get started, go ahead and watch this little gem to get yourself in the mood for some change: Just when you think you’ve got Google figured out, it’s going to change. Beyond the algorithm changes, [...]
TargetClick Successes
We’ve been a part of Mudd Advertising since June 2012, and in the past 9 months or so we’ve really learned a lot. We’ve grown in our service offerings, our relationships with clients and our ability to communicate results. Not only is it important to implement successful campaigns, but it’s also important that clients understand [...]
Google Breaks the Silence and Clears Confusion about Google+ Local
Google has been notoriously unclear about best practices concerning Google+ Local (formerly Google Places) since the “big switch” last summer, but things are looking up. The search engine giant began showing its local maps results in a Google+ format in May 2012. In July 2012, they started offering Google+ Business and Google+ Local mergers, as [...]
Reputation Management: Who’s Reading Your Reviews?
“Reputation Management” is a term that has started cropping up in the automotive industry more and more over the past six months. It started out as something that very few dealers handled in house, maybe monitoring their Yelp profile or signing up for a DealerRater account. The concept has grown so significantly that some manufacturers [...]
5 Online Marketing Sources We Use Every Day
There are a lot of people putting a lot of content online about search marketing, social media and website design. It’s everywhere, but there’s a reason for that: we’re all still learning. Compared to newspaper advertising, which is centuries old, and broadcast advertising, which took hold in America in the 1920s, online marketing is just [...]
Can We get a +1 for Google+?
It was only a matter of time until Google joined the trend of social media being the wave of the future in regards to online marketing and search driven results. I do have to admit that it took them a while to figure out how to create something to get involved in the social media [...]
The Essentials for your Business on the New Facebook
If you’re using Facebook for business, you’ve probably noticed the mandatory switch to Timeline in more ways than one. Not only do you need to find your all-time best picture for your personal cover photo, you’ve got to figure out how to put your business’s best foot forward. Without being too sales-y, too promotional or [...]
5 Free Tools That Make You Wonder How you ever lived Without ’Em
In a given day, I use countless tools to keep my work organized and make my life easier. It makes a big difference in my productivity and efficiency and best of all, they’re free! What tools do you use to stay sane? Evernote: There’s a paid version of this, but the free version works [...]
6 Points to Help Decide if Your Idea is Blog Worthy
A client came to us recently with a great question: How do you decide whether to post an idea to Facebook or your blog? It’s a great question, one that many people have probably asked themselves during the initial stages of their social media marketing. Here are some guidelines for knowing when to post to [...]